The platform is rolling out a updated setting that allows them to lessen the volume of AI-made content appearing in their feeds. This move comes as the platform revealed that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global release. This advancement coincides with a rise in AI content, driven by new AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising content creators on another major platform only show content made by AI. A large amount of this material is considered “AI slop”, a label for substandard, bulk-generated content that is often absurd or dreamlike.
“We know from our community that a lot of users appreciate content created using AI tools, including AI artwork to science explainers, and we aim to offer the community the power to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
TikTok disclosed that there are presently over a billion videos on its app tagged as AI-generated. Overall, more than 100 million videos are added to the app each day, making AI-generated material a relatively small percentage of its total content library.
User Control Features
Members will be capable of reduce or increase the amount of AI content they see by opening the topic control option in the app and choosing “AI-generated content”. Additional categories that can already be controlled under the filter include politics, style, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies require creators to label convincing artificially created content, and it bans harmful fake videos of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Furthermore, the service will henceforth add an AI-generated watermark to content produced via its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This action is intended to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is also launching a two million dollar awareness program for specialists and groups to produce informative material about using AI responsibly. This program will support non-profit groups dedicated to educating computer science.
Platform Protection
The platform has defended its content review process, during discussion over intentions to lay off numerous review team members in Britain. It is planning to reduce hundreds of positions in its trust and safety division in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive stated that human moderation would remain essential, but automated tools can shield workers by eliminating the most harmful content ahead of it is viewed by humans. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
