{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess modern cinemas.

The most significant surprise the film industry has encountered in 2025? The resurgence of horror as a leading genre at the UK box office.

As a style, it has remarkably outperformed past times with a annual growth of 22% for the British and Irish cinemas: over £83 million this year, versus £68.6 million last year.

“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a film industry analyst.

The big hits of the year – a recent horror title (£11.4 million), Sinners (£16.2m), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54m) – have all hung about in the cinemas and in the popular awareness.

Although much of the industry commentary focuses on the singular brilliance of prominent auteurs, their successes suggest something shifting between audiences and the style.

“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a content buying lead.

“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”

But beyond artistic merit, the consistent popularity of spooky films this year suggests they are giving audiences something that’s highly necessary: therapeutic relief.

“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a horror podcast host.

Aaron Taylor-Johnson and Alfie Williams in 28 Years Later, one of the big horror hits of 2025.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a prominent scholar of vampire and monster cinema.

In the context of a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits resonate a bit differently with viewers.

“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an performer from a popular scary movie.

“The concept reflects how economic systems can drain vitality from individuals.”

Since the early days of cinema, social unrest has influenced the genre.

Analysts highlight the surge of European artistic movements after the the Great War and the unstable environment of the early Weimar Republic, with films such as early expressionist works and a pioneering fright film.

Later occurred the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” notes a academic.

“Therefore, it embodies concerns related to foreign influx.”

A 1920s film, The Cabinet of Dr Caligari, mirrored post-WWI societal tensions.

The boogeyman of immigration inspired the newly launched supernatural tale The Severed Sun.

The filmmaker elaborates: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”

“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”

Maybe, the modern period of acclaimed, socially switched-on horror began with a brilliant satire released a year after a divisive leadership period.

It sparked a recent surge of horror auteurs, including various prominent figures.

“Those years were remarkably vibrant,” recalls a creator whose project about a violent prenatal entity was one of the time's landmark films.

“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”

This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”

A pivotal 2017 film initiated a wave of politically conscious scary movies.

Concurrently, there has been a reconsideration of the underrated horror works.

Earlier this year, a independent theater opened in a major city, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the late-80s version of the expressionist icon.

The fresh acclaim of this “gritty and loud” genre is, according to the venue creator, a direct reaction to the calculated releases pumped out at the cinemas.

“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he explains.

“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”

Scary movies continue to challenge the norm.

“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an expert.

Besides the return of the deranged genius archetype – with multiple versions of a well-known story on the horizon – he predicts we will see horror films in 2026 and 2027 addressing our modern concerns: about AI’s dominance in the near future and “supernatural elements in political spheres”.

At the same time, a religious-themed scare film The Carpenter’s Son – which depicts the events of biblical parent hardships after the messiah's arrival, and includes well-known actors as the sacred figures – is planned for launch soon, and will certainly create waves through the Christian right in the US.</

Matthew Davidson
Matthew Davidson

A gaming technology specialist with over a decade of experience in slot machine design and industry trends.