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Did Sony achieved another hit? Following the triumph of the blockbuster Demon Slayer: Infinity Castle, which earned more than $600 million worldwide, the new movie Chainsaw Man – The Movie: Reze Arc has officially crossed the $100 million milestone worldwide, attaining a international earnings of over $108 million this weekend. The film surpassed Black Phone 2 ($12.9M) in its second weekend in theaters, as well as Springsteen: Deliver Me From Nowhere with the talented Jeremy Allen White (nine million dollars).

Impressive Domestic and Worldwide Results

Directed by Tatsuya Yoshihara, the movie is a straightforward follow-up of the initial season of Chainsaw Man. It grossed $18.2 million in North America after a powerful $5.2M Saturday and $4.5M Sunday performance. Internationally, the produced by MAPPA film added $14.7M across 46 global regions, resulting in a global sum of $60.4 million through Sony distribution ($43.1M abroad, $18.2 million stateside). Official totals are still pending from Sony its complete box office tally.

Benchmarks to Past Anime Hits

Anime marketing agency White Box Entertainment had earlier commented, drawing parallels between the movie's expected results to the popular film Jujutsu Kaisen 0, which made $34 million in the U.S. and Canada in 2022 and debuted with a comparable $18M stateside. The new film's debut weekend matches that benchmark, while its hundred-and-eight-million-dollar worldwide total presently stands slightly below that movie's $166.6 million total earnings. While it is improbable this Chainsaw Man film will earn the earnings seen by blockbuster the enormous hit Demon Slayer: Infinity Castle, this is still a significant success for the studio.

Marketing Campaigns Boost Success

The studio and its partner the anime streaming service Crunchyroll have successfully utilized fan engagement to propel their supremacy at the animated movie market. The movie's advertising push began at the Los Angeles Anime Expo in summer with a MAPPA panel, exclusive activations, and Pochita-themed pictures, then continued with a notable appearance at the New York Comic Con featuring exclusive clips, fan raffles, and additional MAPPA panels. Moreover, organizers held an special preview for fans for moviegoers and popular figures too after the last day of the event.

What’s Next

This year marks a big year for Japanese animation, and for Sony, which has another animated movie debuting in the coming months in Jujutsu Kaisen: Execution in November.